brings together companies and professionals in design, architecture, decor and crafts from around the world. The São Paulo Turismo (SPTuris, business tourism and events in the city of São Paulo) will have a space in the lounge BRAZIL S / A in which will promote the creative side, bold and innovative in the capital city, with videos, panels, tabs and promotional materials.
(Trams will travel around the Italian city releasing space in São Paulo Design Week)
The President of SPTuris, Marcelo Rehder, and Director of Tourism & Entertainment, Luciane Leite, will attend the event. To Rehder, the participation of St. Paul reinforces the international recognition of the talents and São Paulo attracts the attention of people to learn more about all that Sao Paulo has to offer. "Our production design and architecture are given more prominence in the world. The Design Week is an excellent opportunity to promote these natural talents and their creations, "says Rehder.
Rehder also emphasized the importance of these initiatives to Sao Paulo. "This recognition is due to various promotional activities held in recent years, essential for this outreach work. Especially in Italy, which is among our priority markets as it represents one of our largest international centers, "added the president of SPTuris.
The capital will also be present in the Italian city trams and subways with large posters and stickers inviting Italians and tourists to know the space Design Week in Sao Paulo and also arousing interest in the city.
In 2012, SPTuris has announced the state capital in other cities around the world, such as Berlin (ITB, 7-11 March), Madrid (FITUR, 18-22 January), New York (The New York Times Travel Show, 2 on March 4) and Lisboa (BTL, February 29 to March 4).
Source:http://www.revistahoteis.com.br/materias/11-Trade/7038-SPTuris-participara-da-Design-Week-em-Milao-Italia
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